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Harajuku Aesthetic Fashion Ultimate Guide

‘Harajuku’ and ‘Kawaii’. Two words with many meanings. Both made their way over the ocean in the early 2000s, and both made and still making a huge impact over many aesthetic styles worldwide.

Harajuku Aesthetic Fashion is a subject that could take months to fully understand and estimate. We did our best to make this brief guide as short and informative as possible to introduce you to this unique youthful aesthetic.

Contents

What is Harajuku Style?

Harajuku style is a modern aesthetic that was developed in the early 1980s by mixing well-known Japanese subcultures styles and western fashion into one bright “no-rule” fashion style.

Back then it was a mix of Lolita aesthetic, Gyaru Style, Visual Kei fashion, and Insane Kawaii style.
If I would describe Harajuku Fashion now, I’d say – A mix of an EGirl Style with deep Kawaii, Pastel Grunge, and Emo aesthetic. This fashion style is ever-green and ever-evolving.

3 What is Harajuku Style - Harajuku Aesthetic Fashion Ultimate Guide - Orezoria

Is Harajuku a subculture?

Yes. Definitely. Harajuku Aesthetic is a subculture. Harajuku style gathered together people who wished to express themselves with no rules. As bright and kawaii as they can be.

Harajuku Aesthetic Fashion was born between Shinjuku, the heart of the Tokyo metropolis, and Shibuya – the center of youth culture.
Aesthetic itself took the name because of Harajuku Metro Station and Laforet Harajuku Large Shopping Center which was the home of many unique fashion brands that made Harajuku style famous.

Harajuku area has always been a hub for young people and artists. Amazing art galleries, art studios, many well-established clubs, and unique cafes. Harajuku became the place where artists and youth with an individualistic style enjoy hanging out.

1 Is Harajuku a subculture - Harajuku Metro Station and Laforet Harajuku Large Shopping Center - Harajuku Aesthetic Fashion Ultimate Guide - Orezoria

Harajuku Station became a meme and often seen in anime.

2 Harajuku Metro Station in Anime - Harajuku Aesthetic Fashion Ultimate Guide - Orezoria

What is Harajuku known for?

Harajuku neighborhood is well known for its bright colors and fashion shops. The same as the Harajuku Aesthetic Style’s main points of accent are bright and pastel colors, self-expression, and creativity.
And as the Harajuku area is known as an art hub, Harajuku Aesthetic Fashion is known for DIY.

Check out our Harajuku Outfits Collection

4 What is Harajuku known for - Harajuku Aesthetic Fashion Ultimate Guide - Orezoria

What does Harajuku mean in English?

The word “Harajuku” means “meadow lodging” in Japanese, But as Harajuku became an aesthetic subculture, social and modern meaning that referred to Harajuku style became “ever-shifting exploration of new styles” or “Seeking of Yourself”.

Is Harajuku Fashion Dying?

Harajuku Aesthetic Fashion is not dead. It has was, and it will never be.
Ever-green and ever-evolving styles cannot disappear. People are always trying new outfits and experimenting with their looks. The part Harajuku Aesthetic is playing in the 2020s and 2o21 TikTok trends and overall worldwide internet community is immeasurable.

 

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Публикация от Tokyo Fashion (@tokyofashion)

Посмотреть эту публикацию в Instagram

Публикация от Tokyo Fashion (@tokyofashion)

Google Trends search query is still quite high every year.

How do you dress Harajuku style?

To dress like Harajuku you will need to build your look around 4 main aspects of your Harajuku Look: Harajuku Outfit, Harajuku Accessories, and DIY, Harajuku Hairstyle, and Harajuku MakeUp.

In this Harajuku Aesthetic Fashion Ultimate Guide, we will in-depth look at every aspect and bring you some fresh ideas for your Harajuku Look.

Harajuku Aesthetic Fashion Style Ultimate Guide

Harajuku Basics

Harajuku Fashion Basics is, simply, the art. To treat yourself like art.
The “DIY” combination of accessories and outfits. An extraordinary approach to your hairstyle. Cosplay elements and deep intrigue in the overall Harajuku look concept. If done with love and passion – will surely build an outstanding Harajuku look.

Check Out our Harajuku Outfits Collection

Let us guide you through every aspect of Harajuku Fashion Style.

Harajuku Color Palette

There is no particular color palette for Harajuku Aesthetic. The key here is to combine colors as you like and create art with your look. Often, people use urban bright and neon colors for their looks. But Harajuku look can also be soft and Pastel.

5 Urban Bright Neon or Soft Pastel Harajuku - Harajuku Aesthetic Fashion Ultimate Guide - Orezoria

We made some color palettes for you to bring you some new ideas for your Harajuku Outfit

6_1 Harajuku Fashion Basic Color Palette - Harajuku Aesthetic Fashion Ultimate Guide - Orezoria
6_2 Harajuku Kawaii Bright Color Palette - Harajuku Aesthetic Fashion Ultimate Guide - Orezoria
6_3 Harajuku Kawaii Soft Peachy Color Palette - Harajuku Aesthetic Fashion Ultimate Guide - Orezoria
6_4 Harajuku Kawaii Ultra Softie Color Palette - Harajuku Aesthetic Fashion Ultimate Guide - Orezoria

Harajuku MakeUp

Harajuku Style Makeup is somehow reminding us of a classic EGirl Makeup. Bloomy nose, youthful cheeks, black emotional eyeliner and etc. But… Heavily sprinkled with extraordinary expressionism. As we said earlier – the main concept of Harajuku Aesthetic Fashion is DIY so it surely must affect your makeup.

7 Harajuku Makeup - Harajuku Aesthetic Fashion Ultimate Guide - Orezoria

Harajuku Hairstyles

Harajuku Hairstyle is something that is not playing the focus role in basic Harajuku look, but it depends on your overall concept. If you are aiming for some cosplay and a more artsy look then you can go for anime cosplay wigs. If your goal is a baby girl soft kawaii look, then you can stay even with your natural color.

Hair accessories are another big part of the Harajuku hairstyle. There is a meme that you should always use colorful and childish hairclips as your main accessory but that’s, actually, not true. Use Kawaii hairbands and hairclips only if your goal is some sort of a Kidcore Harajuku Look.
Feel free to experiment with color and accessories.
The more you do, the more awesome your final look is going to be.

8 Harajuku Hairstyles - Harajuku Aesthetic Fashion Ultimate Guide - Orezoria

Harajuku Wigs

  • -17%Fate Grand Order Anime Aesthetic EGirl Wig 1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits (1)
    $49,90 Select options
  • -24%No Emotion White Blue Gradient EGirl Wig 2- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $34,90 Select options
  • -24%Pink Blue Mixed Pastel Wig Cute Aesthetic 1 - Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $34,90 Select options
  • -20%Harajuku Aesthetic Fashion Ultimate Guide - Aesthetic Clothes, EGirl Outfits - Orezoria Shop
    $39,90 Select options
  • -24%Short Bob Hair Vintage Aesthetic EGirl Wig (1)- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $34,90 Select options
  • -24%Split Color Black Orange Halloween EGirl Wig 1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $34,90 Select options

Check Out our Harajuku Wigs Collection

Harajuku Tops

  • -9%Baby Girl Aesthetic Flaming Font Hoodie - Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits.psd
    $29,90 Select options
  • -30%Chinese Dragon Lung Black Crop Top 1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $22,90 Select options
  • -29%Crying Acid Green Eyes Grunge EGirl T-Shirt 1 - Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $24,90 Select options
  • -32%Cute Wow Goose Duck Aesthetic Sweater
    $38,90 Select options
  • Fat Cute Sailor Moon Oversized T-Shirt 1 - Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $34,90 Select options
  • -27%Himiko Toga Yawning Anime Pink Long Sleeve
    $26,90 Select options
  • -29%https://orezoria.com/all/aesthetic-clothing/hoodies-and-sweatshirts/retro-anime-girl-pink-core-hoodie/
    $24,90 Select options
  • -26%Kuromi Aesthetic EGirl Hoodie Mascot (1)
    $36,90 Select options
  • -25%Kuromi Crying T-Shirt Kuromicore Aesthetic
    $26,90 Select options
  • -27%Kuromi Cutie T-Shirt Kuromicore Aesthetic
    $26,90 Select options
  • -23%Kuromi Printed Hoodie Onegai My Melody
    $32,90 Select options
  • -30%Rainbow Embroidery Zip Striped Crop Top 1 - Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $22,90 Select options
  • -23%Sailor Saturn Retro Aesthetic Loose Hoodie.1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $32,90 Select options
  • -27%Six Point Star Japanese Kawaii Long Sleeve 1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $26,90 Select options
  • -17%Harajuku Aesthetic Fashion Ultimate Guide - Aesthetic Clothes, EGirl Outfits - Orezoria Shop
    $24,90 Select options

Harajuku Bottoms

  • -20%3 Color Ruffle Laced Cotton Soft Girl Panties 1- Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $15,90 Select options
  • -33%5 Pair Set Heart Cute Aesthetic Panties (4)- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $19,90 Select options
  • -23%5 Pairs Glowing in the Dark Crescent Moon Socks
    $19,90 Select options
  • -24%Ankle High EGirl Martens Boots Heart Buckle
    $129,90 Select options
  • -18%Caribbean Sea Serpent Purple Pleated EGirl Skirt (1)- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $45,90 Select options
  • -20%Casual Student-Core Velcro Canvas Shoes.1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $39,90 Select options
  • -28%Color Pocket Denim Skort High Waist Soft Girl Aesthetic
    $35,90 Select options
  • -20%Cow Pattern Low Ankle Canvas Shoes - Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits.psd
    $39,90 Select options
  • -28%Cute and Psycho Tie Dye Soft Girl Pants (1)- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $30,90 Select options
  • -18%Deep Amethyst Purple Aesthetic Sneakers - Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits.psd
    $46,90 Select options
  • -24%Dirty Pink Aesthetic Tie Dye Loose Pants 1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $30,90 Select options
  • -25%Don't Talk To Strangers Checkered Overall 3 - Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits.psd
    $29,90 Select options
  • -25%Don't Talk To Strangers Cow Pattern Overall 4 - Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits.psd
    $29,90 Select options
  • -29%Double Color Lines Sport Shorts Knee Long
    $23,90 Select options
  • -20%Emo Skulls Knee Long Socks
    $19,90 Select options
  • -19%Inside Out Denim Jeans High Waist Y2K Aesthetic
    $42,90 Select options
  • -22%Korean Grunge Plague Tie Dye Pants
    $35,90 Select options
  • -14%Light Cobalt Blue Aesthetic Sneakers 2- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $42,90 Select options
  • -27%Light Reflective Butterflies Pants.1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $26,90 Select options
  • -24%Lightning Print Grunge Aesthetic Wide Pants 1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $30,90 Select options
  • -20%Loli Aesthetic Kawaii Velcro Shoes
    $39,90 Select options
  • -20%Normcore Aesthetic Canvas Sneakers.1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $39,90 Select options
  • -21%Pink Denim Skirt with Black Hearts Soft Girl Aesthetic - Orezoria #1 Aesthetic Outfits Shop - eGirl Outfits, Soft Girl Outfits, Grunge Clothes
    $29,90 Select options
  • -21%Plaid Grid Straight Loose Soft Girl Pants 1- Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $25,90 Select options
  • -18%Purple Aesthetic Plaid School EGirl Skirt
    $44,90 Select options
  • -25%RE Zero Sisters Ram and Rem Aesthetic Shorts (1)- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $29,90 Select options
  • -15% Out of stock Sailor Moon Socks Holographic Moon Logo 1 - Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfit
    $16,90 Read more
  • -29%Soft Girl Bright Loose Denim Shorts.1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $24,90 Select options
  • -19%Soft Girl Pastel Pants High Waisted - Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits.psd
    $41,90 Select options
  • -15%Soft Girl Pastel Retro Style Running Sneakers 1- Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $44,90 Select options
  • -24%Soft Purple Leopard Zipper Flared Pants 4- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits.psd
    $30,90 Select options
  • -24%Soft Tie Dye Core Elastic Waist Pants
    $30,90 Select options
  • -23%Split Color Checkered Grid High Waist EGirl Pants 1- Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $32,90 Select options
  • -20%Transparent Gum Base Holographic Heel Retro Sneakers 1- Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $39,90 Select options
  • -24%White Leopard Pants Korean Aesthetic
    $30,90 Select options
  • -20%White Retro Aesthetic Canvas Shoes 1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $39,90 Select options
  • -18%White Retro Y2K Aesthetic Sneakers.1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $45,90 Select options
  • -26%White Strawberry Sneakers Soft Girl Aesthetic 1- Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $36,90 Select options

Harajuku Accessories

  • -33%Bad Ahegao Slides Slippers Anime EGirl Aesthetic
    $19,90 Select options
  • -35%Barb Wire Chain Bracelet Grunge eGirl Aesthetic
    $18,90 Select options
  • -23%Barb Wire Chain Necklace Grunge eGirl Aesthetic
    $22,90 Select options
  • -23%Chamomile Flower Choker Collar Necklace Soft Girl
    $9,90 Select options
  • -30%Cute Bunny Kawaii Aesthetic Slides.1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $22,90 Select options
  • -23%ESC Key Hello Ketnipz Enamel Pin 1- Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfit
    $9,90 Select options
  • -35%Ethernet Cable Pendant Necklace Geek eGirl Aesthetic
    $12,90 Select options
  • -18%Fairy Pixie Elf Ears Cosplay Aesthetic
    $13,90 Select options
  • -37%Heart Buckle Nylon Belt Black eGirl Aesthetic
    $16,90 Select options
  • -20%Heart Shaped Frame Colored Glasses 1 (1)- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $15,90 Select options
  • -21%I'm Letteral Trash Ketnipz Enamel Pin Badge 1- Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfit
    $9,90 Select options
  • -20%iGirl Heart Pendant Please Return to Heaven Necklace 1- Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfit
    $15,90 Select options
  • -25%Kuromi Hair Pins Set Kawaii Aesthetic
    $14,90 Add to cart
  • -25%Kuromi Plush Toy Onegai My Melody
    $29,90 Add to cart
  • -30%Harajuku Aesthetic Fashion Ultimate Guide - Aesthetic Clothes, EGirl Outfits - Orezoria Shop
    $13,90 Add to cart
  • -23%Lace Neckband Choker Collar Necklace Black and White
    $9,90 Select options
  • -34%Leon and Mathilda Iron-On Patch Movie Aesthetic 1- Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $9,90 Select options
  • -28%Magic Star Soft Pink BabyGirl Slippers With Wings 1 - Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $28,90 Select options
  • -20%Mermaid Tail Aesthetic Earrings 1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits (1)
    $15,90 Select options
  • -28%MUR Cat Full Body Pillow Meme Aesthetic 1 - Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $25,90 Select options
  • -34%MUR Cat Keychain Pendant Meme Aesthetic - Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $9,90 Select options
  • -30%MUR Cat Meme Soft Card Holder Keychain 3 - Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $11,90 Select options
  • -23%Pastel Planet Saturn Ice Cream Enamel Pin Badge 1 - Orezoria Aesthetic Outfits Shop - eGirl Outfits - Soft Girl Outfits
    $9,90 Select options
  • -20%Plaid Grid Soft Girl Heart Earrings 1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits (2)
    $11,90 Select options
  • -23%Rainbow Flower Choker Collar Necklace Soft Girl Aesthetic
    $9,90 Select options
  • -33%Realistic Grape Earrings Fruit Aesthetic 3- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits (2)
    $19,90 Select options
  • -18%Small Aesthetic Earrings Set Korean Style 3- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits (2)
    $13,90 Select options
  • -15%Soft Girl Pastel Belt 3 Colors Double Ring
    $16,90 Select options
  • -19%Soft Girl Slides Unicorn Aesthetic.1- Orezoria Aesthetic Outfits Shop - Aesthetic Clothing - eGirl Outfits - Soft Girl Outfits
    $41,90 Select options
  • -26%Soft Multicolor Beads Shoulder Bag Korean Style
    $16,90 Select options
  • -33%Soft Pink Cute Pig Slippers BabyGirl Aesthetic
    $19,90 Select options
  • -27%Transparent Shoulder Bag Black Nylon Y2K
    $18,90 Select options

Where to Buy Harajuku Clothing

A lot of modern-day mass media shops are selling amazing and cute stuff.
We can offer you to check out our Harajuku Outfits Collection
or visit these stores:
Soft Girl Outfits

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