‘Harajuku’ and ‘Kawaii’. Two words with many meanings. Both made their way over the ocean in the early 2000s, and both made and still making a huge impact over many aesthetic styles worldwide.
Harajuku Aesthetic Fashion is a subject that could take months to fully understand and estimate. We did our best to make this brief guide as short and informative as possible to introduce you to this unique youthful aesthetic.
What is Harajuku Style?
Harajuku style is a modern aesthetic that was developed in the early 1980s by mixing well-known Japanese subcultures styles and western fashion into one bright “no-rule” fashion style.
Back then it was a mix of Lolita aesthetic, Gyaru Style, Visual Kei fashion, and Insane Kawaii style.
If I would describe Harajuku Fashion now, I’d say – A mix of an EGirl Style with deep Kawaii, Pastel Grunge, and Emo aesthetic. This fashion style is ever-green and ever-evolving.
Is Harajuku a subculture?
Yes. Definitely. Harajuku Aesthetic is a subculture. Harajuku style gathered together people who wished to express themselves with no rules. As bright and kawaii as they can be.
Harajuku Aesthetic Fashion was born between Shinjuku, the heart of the Tokyo metropolis, and Shibuya – the center of youth culture.
Aesthetic itself took the name because of Harajuku Metro Station and Laforet Harajuku Large Shopping Center which was the home of many unique fashion brands that made Harajuku style famous.
Harajuku area has always been a hub for young people and artists. Amazing art galleries, art studios, many well-established clubs, and unique cafes. Harajuku became the place where artists and youth with an individualistic style enjoy hanging out.
Harajuku Station became a meme and often seen in anime.
What is Harajuku known for?
Harajuku neighborhood is well known for its bright colors and fashion shops. The same as the Harajuku Aesthetic Style’s main points of accent are bright and pastel colors, self-expression, and creativity.
And as the Harajuku area is known as an art hub, Harajuku Aesthetic Fashion is known for DIY.
Check out our Harajuku Outfits Collection
What does Harajuku mean in English?
The word “Harajuku” means “meadow lodging” in Japanese, But as Harajuku became an aesthetic subculture, social and modern meaning that referred to Harajuku style became “ever-shifting exploration of new styles” or “Seeking of Yourself”.
Is Harajuku Fashion Dying?
Harajuku Aesthetic Fashion is not dead. It has was, and it will never be.
Ever-green and ever-evolving styles cannot disappear. People are always trying new outfits and experimenting with their looks. The part Harajuku Aesthetic is playing in the 2020s and 2o21 TikTok trends and overall worldwide internet community is immeasurable.
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Google Trends search query is still quite high every year.
How do you dress Harajuku style?
To dress like Harajuku you will need to build your look around 4 main aspects of your Harajuku Look: Harajuku Outfit, Harajuku Accessories, and DIY, Harajuku Hairstyle, and Harajuku MakeUp.
In this Harajuku Aesthetic Fashion Ultimate Guide, we will in-depth look at every aspect and bring you some fresh ideas for your Harajuku Look.
Harajuku Aesthetic Fashion Style Ultimate Guide
Harajuku Fashion Basics is, simply, the art. To treat yourself like art.
The “DIY” combination of accessories and outfits. An extraordinary approach to your hairstyle. Cosplay elements and deep intrigue in the overall Harajuku look concept. If done with love and passion – will surely build an outstanding Harajuku look.
Check Out our Harajuku Outfits Collection
Let us guide you through every aspect of Harajuku Fashion Style.
Harajuku Color Palette
There is no particular color palette for Harajuku Aesthetic. The key here is to combine colors as you like and create art with your look. Often, people use urban bright and neon colors for their looks. But Harajuku look can also be soft and Pastel.
We made some color palettes for you to bring you some new ideas for your Harajuku Outfit
Harajuku Style Makeup is somehow reminding us of a classic EGirl Makeup. Bloomy nose, youthful cheeks, black emotional eyeliner and etc. But… Heavily sprinkled with extraordinary expressionism. As we said earlier – the main concept of Harajuku Aesthetic Fashion is DIY so it surely must affect your makeup.
Harajuku Hairstyle is something that is not playing the focus role in basic Harajuku look, but it depends on your overall concept. If you are aiming for some cosplay and a more artsy look then you can go for anime cosplay wigs. If your goal is a baby girl soft kawaii look, then you can stay even with your natural color.
Hair accessories are another big part of the Harajuku hairstyle. There is a meme that you should always use colorful and childish hairclips as your main accessory but that’s, actually, not true. Use Kawaii hairbands and hairclips only if your goal is some sort of a Kidcore Harajuku Look.
Feel free to experiment with color and accessories.
The more you do, the more awesome your final look is going to be.
Check Out our Harajuku Wigs Collection
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